You can find adverts everywhere, especially in busy city centres as they’re a great marketing tool for businesses. Whether you’d like to share a promotion or simply want to advertise your services, banners can help grow your audience as passersby see your advertisement. If you’re thinking of having a banner made then there are a few things you should consider.
In this blog, we explain some of the top features that make a successful banner.
A banner that’s not eye-catching is not doing its job properly. The whole point of using banners is to draw attention to the message you are sending out, so passerby, whether they’re on foot or in a vehicle, can easily spot it. The banner must be bold, but not overwhelmed with too many different colours, bright and unique.
Only include the most important information so your message is clear and people know exactly where they can go or who they can call if they’re interested. Remember a banner is designed to draw in potential customers so it needs to be snappy and show people what you’re about. Make sure you include your logo or business name too!
Easy to read
Part of the banner being bold includes making the font easy to ready. Fancy, swirly writing may look good but if people can’t read it your banner won’t be any use to them and won’t benefit you. A clear, bold font should be used to display a simple yet effective message that’s memorable.
Where do you plan on hanging the banner? Location is very important as it needs to be placed somewhere that your target audience is going to be. Alternatively, hanging a banner outside your premises is also a good idea especially for promotions and discounts.
If you’re looking for high-quality banners for your business, Manchester Signs are the sign production specialists that you need. We offer a range of signs including banners, health and safety signs, wall graphics and vehicle liveries. Grow your audience today and get your name out there with the perfect business sign, get in touch today for more information.