Don’t underestimate the importance of good signage for your business. Putting your business out there with a well designed sign can increase sales, build brand awareness and increase customer trust in your company.
There are hundreds of reasons a well designed sign can benefit your business, but we have provided a list of some of the main ones:
Make A Good First Impression
A well made and professional sign, a simple and eye catching logo or an elegant font can say a lot about your business. Research has shown that the logo style can change a customer’s perception of a product in a positive or negative way.
Well designed signs are likely to increase consumer trust, laying the groundwork for consumers to take an interest in your products and services.
Some in the industry would even suggest that it is better to have no sign than a badly designed one that could potentially damage your company image.
Build Brand Awareness
Ensuring people immediately identify with your brand can do wonders for your business. If a customer can identify your product in the blink of an eye, this is great for your brand recognition and increases the likelihood of customers returning.
Stand Out From The Crowd
You might be miles ahead of the competition in terms of your products and customer service, but your customers won’t be able to pick you out of a lineup with generic branding.
Placement is also an important factor, you could have the best sign in the world but if it’s tucked away behind a counter no one will associate it with your company. Consider placing signs in areas that people tend to use or look at often. For example behind the tills, perpendicular to the roadside or similar areas with high traffic.
Creative and unique signage will help customers to instantly pick you out from the competition, customers will come to associate your logo and signs with your brand, so why blend in?
A common theme or logo is another great way to build brand recognition. Try to stick to one typeface or colour scheme to help people come to associate that style with your brand. Think about the kind of image you are trying to convey and try to find a particular style that matches that.
Point People in the Right Direction
Probably the oldest use for signs, but helping people to locate your business is arguably one of the most important uses. Whether it’s to stand out on a busy high street, or to help people find you in a tricky area, make it as obvious as possible that you are here and you are open.
A good sign can help people who already know about your brand locate you, or a good sign can help pique the interest of passers by and attract them in to learn more.
Signs and logos are a visual tool that are so important to a business. They can say so much about your products and services, helping people to instantly connect with your brand and help to attract new customers. Spending the time and effort designing great signage can have a wealth of unforeseen benefits for your business.
From vehicle graphics to shop window graphics and interior signage, we can provide whatever you need for your home, business or corporate enterprise and event. Get in touch if you require help and advice or would like a quote for any of our services.