Every business, no matter how big or small, should utilise marketing to draw in new and old customers. Whether you run an established company that attracts lots of customers each day or you’re just starting out as a small business, it’s no secret that advertising plays a key role in the success of a company. Making sure you are visible to the right people at the right time is essential, and this means you should be on top of your marketing as a business at all times.
Signage is an effective form of advertising and a great investment for any company. Bright, attractive signage is a great way to attract new customers and let passersby know that your business is there. Without the right signage, you could be losing out on custom – in fact, people may not even know you’re there. For businesses all across the globe, investing in signage is a great way to establish an identity in their market and build brand awareness.
Benefits of signage for your business
Attracts new customers
Signage is an effective way to attract new customers and increase sales. Signs do more than simply inform; they play an important role in how your business is perceived by customers. Many customers make assumptions about businesses based on the quality and attractiveness of their signs – a high-quality sign reflects a high-quality business.
A bright, attractive sign that features your brand name and logo is a great way to draw customers in. A unique sign outside or above your business distinguishes you from the competition, making your brand stand out and letting customers know you’re there. Customers are more likely to make an unplanned, impulse stop at your business if you have an attractive sign drawing them in.
Builds brand awareness
With the above in mind, building brand awareness is important. The greater recognition your brand has, the easier it is to communicate with your target audience and customers. You want customers to relate to your brand and identify with it, as well as recognise it from afar.
Signage featuring your brand logo will not only alert customers to the presence of your business in a particular location, but it also helps to build brand awareness and enhances brand recognition. When customers see your logo on a sign outside your business, they’ve already made a connection with your brand before even stepping foot inside.
Any form of marketing is good for your brand. However, signage is a particularly cost-effective marketing tool that all businesses, no matter how big or small, can benefit from. While other forms of marketing, such as online and newspaper advertisements and billboards, can be extremely effective, signage is an affordable way to promote your business.
Signage is visible 24 hours a day, 365 days a year, offering ongoing marketing no matter the time of year. Bright, attractive signs offer longevity that other promotional strategies simply do not.
Provides a competitive advantage
Every single company wants to stand out amongst their competition and offer their customers something unique. Standing out in a sea of businesses can be difficult, and is a challenge that companies across the globe face.
Signage provides a competitive advantage and can be the difference between customers choosing your business over your competitors. A unique, creative sign at the front of a shop makes a business stand out and can attract customers from a distance.
When placed outside in a high traffic location, signage can advertise your business to hundreds of people a day. Onsite signage enables customers to experience your brand’s physical presence.
Optimising your business with commercial signs
When investing in signage, it’s important to take a few things into consideration to ensure your sign is as effective as possible. If your signage is well thought out and cleverly designed, it will make an impact and increase your sales. Below, we share a few tips to consider.
Look through the eyes of the customer
It’s important to look through the customer’s eyes when planning and designing your signage. Firstly, you should find the most appropriate place to put your signage. Signs should be clearly visible and placed in an area where customers can easily see them. When a customer walks past your business, they should be able to learn who you are as a business simply from your sign. Below are a few questions to consider:
- Is the sign easy to read?
- Is it in a position that will catch the eye of people walking by?
- Does your signage stand out from surrounding businesses?
- Does your signage invite customers in?
- Does your signage communicate who you are as a business?
- Is your sign informative yet concise?
Pick colours carefully
In order to create a memorable and unique sign, you need to choose colours carefully. Think of all of your favourite big brands – most of their branding and signage is bright, colourful and eye-catching, yet simple. You don’t want to overwhelm customers with lots of different colours or clashes.
You should aim to use colours we all notice quickly – for example, red is a colour we all notice instantly and features in some of the most famous brands ever, such as Coca-Cola and McDonald’s. Colours that are ‘trendy’ today may not be so attractive in a few years time, so try to avoid choosing colours simply based on trends. When creating a sign, it’s important to think about the longevity of design.
Use large letters
Above all, your business signage should be readable and clearly visible from a long distance. The whole point of a sign is to highlight your business and attract customers – if your customers can’t read your sign from a distance, the design has failed.
Using larger letters will ensure your sign is clearly visible. As a general rule of thumb, you should increase the letter height by an inch for every 10 feet distance. For example, for signage to be clearly visible from 100 feet, the letters should be 10 inches in height.
In addition, using the right font is key. Some typefaces can be difficult to read from a distance and therefore it’s important to pick clean, clear typefaces that reflect the personality of your brand.
Manchester Signs Co: Manchester’s leading sign maker
No matter what industry you work in, effective signage is crucial to the success of your business. Not only is signage important for attracting new customers, but it also helps you to build brand awareness and advertise your business effectively too.
At Manchester Signs Co, we’re proud to have been the leading signmaker in Manchester for almost 30 years. Our experienced team has the skills, resources and expertise to create signs that meet the needs and requirements of your individual business. We’ll take care of everything for you, from sign manufacturing right through to the installation.
We offer complete signage solutions, specialising in full colour digital printing, banners, vehicle and shop graphics, illuminated signs, school signs, site boards and more – including custom lighted signs for businesses. If you require guidance or advice, our team can provide you with professional advice to ensure that you choose the right signage for your needs.
With extensive knowledge of the sign industry, quality products and excellent customer service, we’re proud to be the go-to sign production specialists. For more information about our products, visit our website or get in touch with us.