Back in 2015, XPO Logistics acquired the French logistics company Norbert Dentressangle for $3.24 billion. The new company had an annual revenue of approximately US$9.2 billion with over 52,000 people in 27 countries. As Manchester Signs has been an approved supplier for Norbert Dentressangle France for many years, XPO Logistics asked us to deliver full site rebrands at over 130 locations throughout the UK. This massive logistics branding project had a timescale of just 5 months which needed to incorporate surveys, artwork creation, manufacturing and installation services. A wide variety of signage was requested, including post signs, flex face signs, tray signs and banners. Warehouse signs were co-branded with major names such as Birds Eye, Sainsburys, M&S, and ASDA. These corporate brands had to be closely scrutinised to ensure they fit with the XPO Logistics identity. The entire logistics branding project was completed in January 2016. Our Manchester signmakers continue to develop a relationship with XPO Logistics with further projects being undertaken in the UK and France.
ACQUIRING A NEW COMPANY? CONTACT US TO ENSURE YOUR LOGISTICS BRANDING PROJECT IS A SUCCESS.